JOB DESCRIPTION: Criteo Advertising Specialist
1. Job Objective
The Criteo Advertising Specialist is responsible for managing, optimizing, and scaling performance-based retargeting and display advertising campaigns. The primary goal is to maximize Return on Ad Spend (ROAS) and drive customer conversion through data-driven strategies within the Criteo ecosystem.

2. Key Responsibilities
Campaign Management: Set up, launch, and monitor dynamic retargeting and display campaigns across the Criteo platform.

Performance Optimization: Continuously monitor ROAS, CPA, and conversion rates; adjust bidding strategies, budget allocation, and audiences to meet performance targets.

Data Analysis & Reporting: Analyze campaign metrics and customer behavior data to provide actionable insights for campaign improvement.

Creative Collaboration: Work closely with the creative/design team to ensure ad banners and visual assets are optimized for high click-through and conversion rates.

Technical Integration: Manage product feeds, track conversion pixels, and ensure seamless synchronization between the website and the Criteo engine.

Strategy Refinement: Stay updated with Criteo’s latest features (e.g., Predictive Bidding, Audience Match) and implement strategies to maintain a competitive edge.

Cross-Functional Collaboration: Partner with the sales and marketing teams to align ad spend with current promotions and inventory availability.

3. Job Requirements
Education: Bachelor’s degree in Marketing, Digital Advertising, Business, or a related quantitative field.

Experience: 1–3 years of hands-on experience managing performance marketing campaigns, with a specific focus on Criteo or similar retargeting platforms (Google Display, Meta Ads).

Technical Skills:

Strong proficiency in managing ad platforms and performance dashboards.

Advanced Excel skills (Pivot tables, VLOOKUPs) for data analysis and reporting.

Familiarity with Google Analytics, Tag Manager, and feed management tools.

Soft Skills:

Analytical Mindset: Exceptional ability to interpret complex data sets and translate them into effective campaign actions.

Detail-Oriented: High accuracy in budget management and tracking pixel configuration.

Problem-Solver: Proactive in identifying performance dips and implementing corrective measures.

Results-Driven: Focused on continuous improvement of ROI and conversion growth.

4. Benefits
Competitive Compensation: Base salary + performance-based bonuses tied to campaign ROI targets.

Professional Growth: Access to advanced training, certification programs, and industry conferences.

Dynamic Environment: Work at the intersection of e-commerce, data science, and digital marketing.

Insurance: Full coverage in accordance with local labor laws.

Perks: Flexible working options, team-building events, and clear opportunities to lead digital growth initiatives.

Industry Keywords: Performance Marketing, ROAS, Retargeting, Dynamic Creative Optimization (DCO), Conversion Tracking, Programmatic Advertising, E-commerce, Feed Management.

Attributes: Data-driven, Analytical, Detail-oriented, Proactive, Tech-savvy.
Criteo Specialist, Performance Marketing Specialist, Digital Advertising Specialist, Retargeting Manager, Paid Media Specialist.

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