JOB DESCRIPTION: Brand Manager / Assistant Brand Manager
Job Responsibilities
Brand Strategy: Develop and implement the long-term brand vision, identity, and positioning to ensure consistent brand resonance across all consumer touchpoints (online and offline).

Brand Campaigns: Lead the conceptualization, execution, and monitoring of integrated marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and consumer engagement.

Product Launches: Oversee the end-to-end launch process for new products, from market research and consumer insights to go-to-market (GTM) strategy and trade activation.

Consumer Insights: Conduct and analyze market research (competitor analysis, consumer behavior, market trends) to identify growth opportunities and refine brand communication.

Creative Excellence: Direct the creative development process, ensuring all marketing assets (content, videos, packaging, POSM) are aligned with brand guidelines and effectively communicate the brand's unique value proposition (UVP).

Cross-functional Collaboration: Partner closely with Sales, E-commerce, Product, and Trade Marketing teams to ensure a unified strategy and seamless execution across all distribution channels.

Budget & P&L Management: Manage the brand's marketing budget, allocate resources for maximum impact, and track brand-level P&L performance, including ROI/ROAS for brand-building activities.

Agency Management: Supervise external creative and media agencies to ensure high-quality output, timely delivery, and cost-effective project management.

Job Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

Experience:

Brand Manager: 4–6+ years in brand management or marketing, ideally in FMCG, Retail, or Consumer Goods.

Assistant Brand Manager (ABM): 2–4 years in marketing or related roles, showing potential for leadership and strategic thinking.

Technical Skills:

Strong grasp of brand development frameworks, marketing mix (4Ps/7Ps), and communications strategy.

Proficiency in analyzing market research data (e.g., Nielsen, Euromonitor) and digital analytics.

Experience in managing multi-channel campaigns and media planning.

Soft Skills:

Strategic Thinking: Ability to synthesize complex market information into actionable brand strategy.

Creative Vision: A keen eye for design, storytelling, and compelling brand messaging.

Communication & Influence: Excellent interpersonal skills to align cross-functional stakeholders toward brand goals.

Benefits
Competitive Compensation: Attractive salary package, annual performance bonuses, and long-term incentive programs.

Professional Growth: Structured career development programs, access to top-tier training, and exposure to regional/global marketing initiatives.

Work Environment: Professional, strategic, and creative environment with a focus on brand equity and long-term growth.

Insurance & Perks: Comprehensive insurance, health benefits, flexible working policies, and competitive annual leave.

Career Path: Clear trajectory to Marketing Director, Head of Marketing, or General Manager roles.

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