We are seeking a data-driven and creative Facebook Ads Specialist to manage and scale our paid advertising efforts on the Meta ecosystem (Facebook & Instagram). In this role, you will be the engine behind our customer acquisition, utilizing advanced targeting, compelling ad creative, and rigorous testing to drive high-quality conversions. If you are an expert in navigating the Meta Ads Manager, scaling budgets, and optimizing for ROAS, we want you on our team.

Job Responsibilities
Campaign Lifecycle Management: End-to-end management of Facebook/Instagram ad campaigns, including objective setting, audience building, creative strategy, and deployment.

Targeting & Segmentation: Develop highly specific audience segments (custom audiences, lookalikes, retargeting) to ensure the right message reaches the right person at the right time.

Creative Testing: Partner with designers and copywriters to conduct A/B testing on ad formats (videos, carousels, reels, static images) and messaging to maximize engagement and CTR.

Budget & Bidding Strategy: Strategically manage ad spend, implementing optimized bidding strategies (CBO, ABO, manual bidding) to achieve the best possible CPA and ROAS.

Performance Analysis: Monitor daily performance metrics, generate weekly/monthly reports, and provide actionable recommendations based on data trends.

Pixel & Technical Setup: Manage the setup of Meta Pixel, Conversions API (CAPI), and offline event tracking to ensure accurate data attribution and audience modeling.

Market Intelligence: Stay updated on Meta’s evolving algorithm, platform policies, and industry best practices to maintain a competitive advantage.

Job Requirements
Education: Bachelor’s degree in Marketing, Business, Advertising, or a related field.

Experience: 1–3 years of hands-on experience managing high-budget Facebook/Instagram ad accounts.

Technical Skills:

Deep expertise in Meta Ads Manager and Business Suite.

Strong understanding of tracking, attribution, and data privacy (Pixel, Conversions API, iOS 14+ impact).

Proficiency in Excel/Google Sheets for complex data analysis.

Familiarity with creative tools (Canva, CapCut, or Adobe Express) is a plus.

Soft Skills:

Analytical Rigor: A data-first approach to troubleshooting and optimization.

Creative Instinct: Ability to differentiate between ad "visuals" that convert versus those that don’t.

Agility: Ability to adapt quickly to algorithm shifts and policy changes.

Problem-Solving: Proactive in identifying performance bottlenecks and testing new solutions.

Benefits
Attractive Compensation: Competitive base salary + performance-based incentives for hitting growth and ROAS targets.

Resource Access: Budget allocation for advanced tools, ad spy software, and professional training.

Collaborative Environment: Work alongside a team that values experimentation, data-backed decisions, and growth.

Comprehensive Benefits: Full insurance coverage in accordance with local labor laws.

Career Growth: Path to becoming a Performance Marketing Manager, Media Buyer, or Head of Growth.

Industry Keywords: Paid Social, Meta Ads, ROAS, CPA, Conversion Tracking, Custom Audiences, Lookalike Audiences, A/B Testing, Funnel Optimization, Ad Creative Strategy.

Attributes: Data-driven, Results-oriented, Analytical, Creative, Proactive, Detail-oriented.

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