JOB DESCRIPTION: Creative Director
Job Responsibilities
Visionary Leadership: Define and oversee the long-term creative vision and aesthetic direction for the brand. Ensure that all creative output—whether digital, print, or experiential—is cohesive, impactful, and aligned with business goals.

Campaign Strategy: Lead the conceptualization of high-impact brand campaigns and major promotional events (e.g., Mega Sales, seasonal launches). Transform complex marketing briefs into compelling, award-worthy creative strategies.

Team Management: Recruit, mentor, and inspire a multidisciplinary creative team (Graphic Designers, Motion Artists, Copywriters, Video Editors). Foster an environment of high creativity, collaboration, and continuous improvement.

Cross-Functional Partnership: Work at an executive level with the Marketing Director, E-commerce Lead, and Product Managers to ensure that creative strategies drive commercial growth and brand equity.

Quality & Brand Governance: Serve as the final gatekeeper for all creative assets. Protect and evolve the brand identity, ensuring consistency across all channels—from E-commerce storefronts to high-level brand advertisements.

Creative Innovation: Stay at the forefront of global design, storytelling, and digital marketing trends. Proactively introduce new technologies, formats (e.g., AI-driven assets, immersive tech), and creative techniques to keep the brand ahead of the competition.

Agency & Vendor Oversight: Manage relationships with external creative agencies, production houses, and freelancers, ensuring their output meets the brand’s standards and project timelines.

Job Requirements
Education: Bachelor’s degree in Graphic Design, Fine Arts, Visual Communications, or a related field.

Experience: 8–10+ years of experience in creative leadership roles, with a strong background in brand building and digital retail (agency experience is a plus).

Technical Expertise:

Deep understanding of Integrated Marketing (how creative assets translate across social, search, display, and offline).

Proficiency in the Adobe Creative Suite and modern design workflows; high-level awareness of video production and motion graphics.

Proven track record of managing multi-channel creative projects and high-volume asset production for large-scale E-commerce platforms.

Soft Skills:

Inspiring Leadership: Ability to motivate creative teams to produce their best work under pressure.

Commercial Acumen: Strong ability to connect creative output to business KPIs (e.g., how design affects CTR, conversion, and brand sentiment).

Strategic Storytelling: Ability to present concepts persuasively to executive stakeholders and external partners.

Benefits
Executive Compensation: Competitive base salary, performance-based bonuses, and long-term incentive plans (ESOP or equivalent).

Professional Impact: Significant autonomy to shape the company’s creative DNA and influence strategic direction.

Work Environment: High-level creative culture that encourages innovation, risk-taking, and professional development.

Insurance & Well-being: Premium health insurance, flexible working arrangements, and comprehensive benefits packages.

Networking: Opportunities to represent the brand and collaborate with top-tier creative industry partners and media platforms.

Industry Keywords: Brand Strategy, Creative Direction, Integrated Campaigns, Visual Storytelling, Creative Leadership, Brand Identity, P&L Accountability.

Attributes: Visionary, Strategic, Inspirational, Decisive, Innovator, Commercial-minded.

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