JOB DESCRIPTION: Market Research Executive
Job Responsibilities
Research Design: Assist in designing research methodologies (both quantitative and qualitative) to address specific business questions, such as market sizing, consumer sentiment, or product feedback.

Data Collection: Execute data collection efforts, including managing survey distribution, conducting focus group discussions (FGDs), coordinating in-depth interviews (IDIs), and overseeing field researchers.

Data Analysis: Clean, process, and analyze raw data using statistical tools or software. Extract actionable patterns, trends, and anomalies to turn data into meaningful business narratives.

Market Intelligence: Monitor and summarize market developments, including competitor strategies, emerging consumer trends, and regulatory changes within the industry.

Reporting & Presentation: Prepare clear, visually compelling reports and presentations (PowerPoint/Google Slides) that distill complex research findings into easy-to-understand insights for stakeholders.

Stakeholder Collaboration: Partner with Marketing, Product, and Strategy teams to ensure research goals align with business needs and that findings directly inform upcoming campaigns or product roadmaps.

Vendor Coordination: Act as a liaison with external research agencies, data providers, or recruitment firms to ensure project timelines and quality standards are met.

Database Management: Maintain and update internal research databases, tracking brand health metrics and customer satisfaction scores over time.

Job Requirements
Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Administration, or Social Sciences.

Experience: 1–3 years of experience in market research, consumer insights, or data analysis (agency experience is highly valued).

Technical Skills:

Data Analysis: Proficiency in Excel (Pivot Tables, VLOOKUP) is mandatory. Familiarity with statistical software (e.g., SPSS, R, Python) or data visualization tools (e.g., Tableau, Power BI) is a significant plus.

Research Tools: Experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Google Forms).

Analytical Writing: Strong ability to synthesize findings into concise, logical, and persuasive reports.

Soft Skills:

Analytical Curiosity: A natural desire to dig deep into "why" consumers behave the way they do.

Attention to Detail: Meticulous approach to data cleaning and reporting to ensure accuracy.

Logical Thinking: Ability to structure complex problems and evaluate information objectively.

Benefits
Competitive Compensation: Attractive salary + annual performance bonuses.

Professional Growth: Opportunity to master advanced analytical techniques, exposure to various business functions, and a clear path toward Research Manager or Strategic Planner roles.

Work Environment: Intellectual, data-driven, and collaborative environment where insights directly shape organizational strategy.

Insurance: Full insurance coverage in accordance with local labor laws.

Perks: Support for professional certifications, team-building events, and exposure to cross-functional strategic planning.

Industry Keywords: Quantitative Research, Qualitative Research, Consumer Behavior, Market Intelligence, Data Analysis, Brand Health, Insight Generation.

Attributes: Analytical, Detail-oriented, Objective, Inquisitive, Strategic.

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