JOB DESCRIPTION: Marketing Executive / Marketing Specialist
Job Responsibilities
Campaign Execution: Assist in the planning, implementation, and monitoring of marketing campaigns across digital (social media, email, website) and offline channels to support business objectives.

Content Creation: Draft engaging copy for social media posts, blog articles, newsletters, and promotional materials. Coordinate with designers to ensure all visuals align with the brand’s identity.

Social Media Management: Manage day-to-day operations of social media channels (Facebook, Instagram, TikTok, LinkedIn), including community engagement, scheduling content, and monitoring trends.

Data Reporting: Track and analyze campaign performance metrics (reach, engagement, clicks, conversion) using tools like Google Analytics or platform-native insights. Prepare reports to identify what’s working and what needs improvement.

Event & Promotion Support: Support the team in executing seasonal promotions, product launches, or offline events. Coordinate logistics, materials, and communication for these activities.

Market Research: Conduct regular research on competitors, market trends, and customer feedback to provide fresh ideas and insights for future marketing initiatives.

Cross-Department Coordination: Collaborate with Sales, Design, and E-commerce teams to ensure marketing collateral is accurate and campaign timelines are met.

Administrative Support: Manage marketing budgets, process invoices, maintain the content calendar, and ensure all marketing assets are well-organized and updated.

Job Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or related fields.

Experience: 1–3 years of experience in a marketing or administrative role. Fresh graduates with strong internship experience are welcome.

Technical Skills:

Proficiency in Microsoft Office/Google Suite (especially PowerPoint and Excel).

Familiarity with social media management tools and basic content creation tools (e.g., Canva, CapCut, or basic photo/video editing software).

Understanding of digital marketing platforms (Facebook Business Suite, TikTok Ads Manager, Google Analytics).

Soft Skills:

Communication: Excellent written and verbal communication skills.

Creativity: A passion for storytelling and an eye for aesthetics.

Organizational Skills: Ability to manage multiple tasks simultaneously and adhere to tight deadlines.

Proactivity: Eager to learn, open to feedback, and capable of working well in a collaborative team environment.

Benefits
Competitive Compensation: Attractive salary + bonuses based on individual and team performance.

Professional Growth: Mentorship from senior marketing leadership, access to digital marketing training/certifications, and clear career paths toward Specialist or Manager levels.

Work Environment: Dynamic, creative, and collaborative office culture.

Insurance: Full insurance coverage (social, health, unemployment) according to local labor laws.

Perks: Company team-building activities, holiday bonuses, and generous leave policies.
Industry Keywords: Digital Marketing, Content Creation, Social Media Management, Campaign Coordination, Market Research, Copywriting.

Attributes: Creative, Organized, Results-Oriented, Adaptable, Passionate.

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