JOB DESCRIPTION: E-commerce Content & Listing Specialist
Job Responsibilities
Product Listing Management: Create, upload, and manage product listings across all E-commerce channels (Shopee, Lazada, TikTok Shop, Website). Ensure 100% accuracy in product titles, descriptions, pricing, and attributes.

SEO Optimization: Conduct keyword research and implement SEO best practices in product titles, descriptions, and tags to maximize search visibility and organic ranking within platform search engines.

Content Creation & Adaptation: Collaborate with designers/photographers to prepare high-quality product imagery, infographics, and lifestyle photos that adhere to platform guidelines and brand identity.

Copywriting: Write compelling, conversion-oriented product descriptions that highlight unique selling points (USPs) and address customer pain points, keeping tone of voice consistent.

Campaign Preparation: Update product pages to reflect current promotions, including banners, "About Us" sections, and promotional pricing tags for major events (9/9, 10/10, etc.).

Quality Assurance: Regularly audit listings for consistency, broken links, outdated information, or formatting issues. Monitor competitors’ listings to identify opportunities for improvement.

Rich Content Implementation: Utilize platform-specific tools (e.g., Shopee Video, TikTok Showcase, or Enhanced Content/A+ Content modules) to enrich the product presentation.

Data Reporting: Monitor listing performance (click-through rates, conversion rates per listing) and provide feedback on which content performs best to guide future asset development.

Job Requirements
Education: Bachelor’s degree in Marketing, Communication, Journalism, English, or related fields.

Experience: 1–3 years of experience in E-commerce content, copywriting, or digital listing management.

Technical Skills:

Strong familiarity with E-commerce Seller Center back-ends.

Basic graphic design skills (e.g., Canva, Photoshop, or CapCut for product videos) are highly preferred.

Understanding of SEO principles and keyword research tools (e.g., Google Keyword Planner, platform search bars).

Proficiency in Microsoft Office/Google Suite for tracking content calendars and product databases.

Soft Skills:

Creative Writing: Ability to write persuasively in both Vietnamese and English.

Attention to Detail: Meticulous approach to proofreading and formatting.

Organizational Skills: Ability to handle large volumes of SKUs and manage tight deadlines during campaign periods.

Benefits
Competitive Compensation: Attractive salary + performance bonuses based on listing conversion rates.

Professional Growth: Training in E-commerce SEO, digital branding, and cross-channel marketing strategies.

Work Environment: Creative, fast-paced team environment with opportunities to learn from experienced E-commerce marketers.

Insurance: Full insurance coverage in accordance with local labor laws.

Perks: Flexible work environment, team building, and access to industry-standard content creation tools.

Industry Keywords: Product Listing, E-commerce SEO, Copywriting, Conversion Rate Optimization (CRO), Content Management, Marketplace Marketing, Brand Identity.

Attributes: Creative, Meticulous, Self-motivated, Adaptable, Persuasive.

Share

Comments