JOB DESCRIPTION: Field Marketing / Activation Staff
Job Responsibilities
On-Ground Execution: Execute brand activations, roadshows, sampling campaigns, and event setups at various locations (malls, universities, offices, or traditional markets) to drive brand awareness and trial.

Customer Engagement: Interact proactively with the target audience to explain product benefits, distribute promotional materials, and encourage immediate purchase or sign-ups.

Logistics & Setup: Manage the physical setup of event booths, promotional displays, and signage. Ensure all equipment is properly maintained, installed, and disassembled according to safety and brand standards.

Sales Conversion: Actively promote current offers, bundles, or discount programs to maximize on-site sales or lead generation during the activation period.

Brand Representation: Serve as the "face of the brand." Maintain a professional, energetic, and helpful demeanor while providing accurate product information to potential customers.

Reporting & Feedback: Collect daily field data, including footfall counts, sales numbers, customer feedback, and competitor observations. Provide timely reports to the marketing team to evaluate campaign success.

Vendor Coordination: Assist in monitoring third-party promoters or temporary staff at activation sites, ensuring they adhere to brand guidelines and operational protocols.

Quality Control: Ensure all promotional materials (samples, leaflets, POSM) are distributed efficiently and that the activation area remains clean and organized.

Job Requirements
Education: High school diploma, College degree, or current student in Marketing, Communications, or related fields.

Experience: 0–2 years of experience in retail, sales, events, or brand promotion. Fresh graduates are highly encouraged to apply.

Technical Skills:

Basic proficiency in smartphone apps for data reporting (Google Forms, Excel/Sheets).

Familiarity with event logistics or merchandising (a plus).

Soft Skills:

High Energy & Enthusiasm: Ability to maintain a positive, outgoing personality for extended hours in a fast-paced environment.

Communication: Strong verbal communication skills with the ability to build quick rapport with diverse audiences.

Adaptability: Comfortable working outdoors, in busy retail spaces, or traveling to different event locations.

Problem-Solving: Ability to handle on-the-spot logistical challenges with a calm and professional attitude.

Benefits
Compensation: Attractive daily allowance/base salary + performance-based incentives for hitting sales or lead targets.

Work Culture: Dynamic, youthful, and social work environment with plenty of interaction with people.

Career Path: Opportunity to transition into permanent roles in Marketing, Events, or Sales within the company.

Flexibility: Opportunities to work on diverse projects in different locations, perfect for those who dislike desk-bound work.

Development: Gain firsthand exposure to consumer behavior, retail operations, and professional marketing strategies.

Industry Keywords: Brand Activation, On-ground Marketing, Sampling, Retail Promotion, Consumer Engagement, Event Logistics, Sales Support.

Attributes: Outgoing, Energetic, Proactive, Reliable, Adaptable.

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