We are looking for a strategic and action-oriented Trade Marketing Specialist to drive brand growth at the point of sale. You will be the bridge between our Brand/Marketing team and our Sales team, ensuring that our trade activities, promotions, and displays are perfectly executed to win at retail. If you are passionate about shopper behavior, retail environment optimization, and driving sales through effective channel strategies, we invite you to join our team.

Job Responsibilities
Trade Strategy Development: Design and implement trade marketing plans and activations to achieve sales volume and market share targets across various retail channels.

POSM Development: Manage the conceptualization, production, and distribution of Point of Sale Materials (POSM) including displays, shelf talkers, wobblers, and promotional collateral.

Retail Activation: Execute in-store promotions, roadshows, and launch activities to create excitement, increase product visibility, and stimulate purchase intent.

Sales Force Support: Provide the sales team with the necessary tools, training, and promotional assets to effectively sell and display our products in-store.

Channel Management: Analyze performance across different retail channels (General Trade, Modern Trade, E-commerce) and tailor trade activities to meet the unique requirements of each.

Shopper Insights: Conduct regular store visits and market audits to monitor competitor activities, shelf share, and shopper behavior; use these insights to refine trade strategies.

Budget Management: Oversee the trade marketing budget, ensuring cost-efficient allocation of resources to projects that deliver the highest ROI.

KPI Tracking: Monitor and report on the effectiveness of trade activations (e.g., lift in sales, sell-out rates, share of shelf, POSM compliance).

Job Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

Experience: 1–3 years of experience in Trade Marketing, Key Account Management, or Category Management, preferably in the FMCG (Fast-Moving Consumer Goods) sector.

Technical Skills:

Strong project management skills, particularly in vendor management and production timelines.

Proficiency in data analysis (Sales reports, market share data, shopper insights).

Competency in Microsoft Office/Google Suite (PowerPoint for presentations, Excel for data analysis).

Familiarity with planogram software or retail auditing tools is a plus.

Soft Skills:

Commercial Awareness: A strong understanding of how retail dynamics and shopper behavior impact the bottom line.

Cross-functional Collaboration: Excellent relationship-building skills to effectively align Marketing and Sales objectives.

Problem-Solving: Ability to handle field-level challenges (e.g., implementation issues, inventory constraints) efficiently.

Creativity: Ability to design engaging in-store experiences that stand out in a cluttered retail environment.

Benefits
Attractive Compensation: Competitive base salary + performance bonuses based on sales and activation results.

Professional Growth: Structured training on retail strategy, shopper psychology, and sales negotiation.

Dynamic Work Environment: A role that balances office-based strategy with "on-the-ground" field work.

Comprehensive Benefits: Full insurance coverage in accordance with local labor laws.

Career Advancement: Clear pathways to roles such as Trade Marketing Manager, Category Manager, or Channel Development Lead.
rade Marketing Specialist, Trade Marketing Executive, Shopper Marketing Specialist, Retail Marketing Coordinator, Channel Marketing Specialist.

Industry Keywords: FMCG, Trade Activation, POSM, Shopper Insights, Retail Management, Category Management, Sales Support, Go-to-Market Strategy, Sell-out, Share of Shelf.

Attributes: Commercially-minded, Collaborative, Field-oriented, Strategic, Creative, Results-driven.

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