Job Overview
We are looking for a creative and trend-savvy TikTok Ads Specialist to scale our brand presence on the world’s fastest-growing short-form video platform. In this role, you will manage end-to-end advertising campaigns, from creative brainstorming and scriptwriting to bidding and optimization. If you have a deep understanding of TikTok culture, native ad formats, and how to drive conversions through high-performing video content, we want you on our team.

Job Responsibilities
Campaign Management: Plan, set up, and manage paid ad campaigns via TikTok Ads Manager, utilizing various objective types (e.g., Conversion, Traffic, Lead Generation, Reach).

Creative Strategy: Partner with the video production team to brief and iterate on high-performing UGC-style ads, Spark Ads, and In-Feed video content.

Audience Targeting: Leverage TikTok’s advanced targeting options, including interest-based, behavioral, and custom/lookalike audiences to reach high-value segments.

Optimization: Continuously analyze campaign performance metrics—specifically CTR, VTR (View-Through Rate), CPA, and ROAS—to optimize bidding strategies and audience reach.

Trend Leveraging: Monitor platform trends, sounds, and challenges to quickly pivot creative strategy and ensure our ads feel native to the user experience.

Pixel & Tracking: Ensure the TikTok Pixel and Events API are correctly implemented to track user behavior, app installs, and website conversions effectively.

Reporting: Maintain a rigorous reporting cadence, translating complex platform data into actionable insights for the wider marketing team.

Job Requirements
Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Experience: 1–3 years of experience managing paid media, with a proven track record of successful campaign delivery specifically on TikTok or similar short-form video platforms.

Technical Skills:

Proficiency in TikTok Ads Manager and Business Center.

Familiarity with creative editing tools (e.g., CapCut, Premiere Rush) to quickly iterate on ad creatives.

Strong data analysis skills (Excel/Google Sheets) to manage budgets and performance reports.

Solid understanding of tracking methodologies (Pixel, Conversions API, Attribution).

Soft Skills:

Creative Intuition: Understanding of what makes a video go viral or convert (hooks, pacing, storytelling).

Agility: Ability to stay on top of the rapidly evolving TikTok algorithm and platform feature updates.

Results-Driven: A competitive drive to meet and exceed performance benchmarks.

Strategic Communication: Ability to articulate creative ideas and data findings clearly to stakeholders.

Benefits
Competitive Salary: Attractive base pay + performance bonuses tied to growth metrics.

Creative Autonomy: Freedom to experiment with innovative ad formats and creative concepts.

Professional Development: Budget for continuous learning, trend analysis tools, and industry conferences.

Comprehensive Benefits: Full insurance coverage in accordance with local labor laws.

Career Growth: Path to becoming a Social Media Advertising Manager, Content Strategist, or Growth Lead.

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