JOB DESCRIPTION: Channel Sales Manager
Job Summary
We are seeking a strategic Channel Sales Manager to design, develop, and manage our multi-channel sales strategy. You will be responsible for driving business growth by optimizing existing channels and identifying new market opportunities to expand our brand’s footprint.

Job Responsibilities
Strategy Development: Formulate and execute comprehensive channel sales strategies to achieve revenue targets across all distribution channels (e.g., General Trade, Modern Trade, E-commerce, Key Accounts).

Channel Optimization: Analyze the performance of each channel, identify inefficiencies, and implement improvements to increase sales volume and profit margins.

Partnership Management: Direct and supervise relationships with distributors, retailers, and wholesale partners to ensure alignment with company goals.

Market Intelligence: Monitor market trends, competitor activities, and consumer behavior to provide strategic insights for product positioning and pricing.

Budget & P&L Management: Oversee the channel sales budget, manage trade spending, and ensure that investments in each channel yield positive ROI.

Collaborative Leadership: Work closely with the Marketing, Supply Chain, and Finance teams to ensure product availability, effective promotional planning, and financial accuracy.

Performance Metrics: Define, track, and report on key channel performance indicators (KPIs) to the Executive Board.

Job Requirements
Education: Bachelor’s degree in Business Administration, Marketing, Economics, or a related field; MBA is a plus.

Experience: 5+ years of experience in channel management, sales, or business development, preferably in the retail, electronics, or FMCG industry.

Analytical Skills: Expert-level ability to interpret sales data, perform financial modeling, and build business cases.

Negotiation & Influence: Proven track record in high-level negotiations with major retailers, large distributors, or key stakeholders.

Strategic Thinking: Ability to see the "big picture" and translate complex business problems into actionable sales plans.

Communication: Exceptional verbal and written communication skills (English & Vietnamese).

Adaptability: Capability to manage change and lead teams in a dynamic, high-growth environment.

Benefits
High-level compensation package (Base salary + Performance-based bonuses + Profit sharing).

Opportunity to influence company growth and shape long-term business strategy.

Executive-level benefits, including advanced health coverage and professional development funding.

Exposure to senior management and opportunities for regional leadership roles.

Supportive, results-driven, and innovative corporate culture.
Industry Keywords: Channel Sales, Business Development, Go-to-Market Strategy, P&L Management, Multi-channel Distribution, Trade Marketing.

Attributes: Strategic Planning, Data-Driven, Leadership, Negotiation, Commercial Acumen.

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