We are looking for a sharp, results-oriented Google Ads Specialist to lead our Search and Display advertising initiatives. You will be responsible for managing substantial advertising budgets to drive high-intent traffic, maximize lead generation, and boost sales. If you have a passion for keyword strategy, landing page optimization, and turning search data into measurable business growth, we invite you to join our performance marketing team.

Job Responsibilities
Campaign Strategy & Management: Oversee the full lifecycle of Google Ads campaigns across Search, Display, YouTube, and Discovery networks.

Keyword & Audience Strategy: Conduct comprehensive keyword research, competitor analysis, and audience segmentation to target high-intent prospects effectively.

Optimization & Bidding: Continuously optimize campaigns by managing bids, refining match types, improving Quality Scores, and implementing negative keyword lists to minimize wasted spend.

Ad Copy & Creative: Craft compelling ad copy and collaborate with the design team to ensure landing pages are optimized for conversion, aligning with ad messaging.

Conversion Tracking & Analytics: Ensure accurate setup of Google Analytics (GA4), GTM (Google Tag Manager), and conversion tracking pixels to accurately measure campaign impact.

Performance Reporting: Deliver regular reports on key performance indicators (CPC, CTR, CPA, ROAS) and provide actionable insights to improve campaign efficiency.

A/B Testing: Design and execute split tests on ad variations, landing page layouts, and bidding strategies to drive constant improvement in results.

Job Requirements
Education: Bachelor’s degree in Marketing, Business, Advertising, or a related quantitative field.

Experience: 1–3 years of proven experience managing professional Google Ads accounts (please be prepared to share successful campaign case studies).

Technical Skills:

Certifications: Google Ads Search Certification (required), Analytics certification (preferred).

Platforms: Deep proficiency in Google Ads, Google Analytics (GA4), and Google Tag Manager.

Data Skills: Advanced Excel/Google Sheets skills (pivot tables, data visualization, and reporting).

Bonus Skills: Experience with automation scripts, third-party bidding tools (SA360, etc.), or landing page builders.

Soft Skills:

Analytical Mindset: Comfortable working with large datasets and identifying patterns/anomalies.

Detail-Oriented: Meticulous about campaign settings, tracking parameters, and budget allocation.

Results-Focused: Highly motivated by hitting and exceeding defined CPA or ROAS targets.

Strategic Thinking: Ability to map campaigns to the broader customer journey and business objectives.

Benefits
Competitive Salary: Attractive base salary + performance bonuses tied to campaign success and profitability.

Growth Environment: Access to the latest marketing technology, premium tools, and a budget for professional development/certifications.

Impactful Work: Opportunity to directly influence the company’s growth and marketing ROI.

Comprehensive Benefits: Full insurance coverage in accordance with local labor laws.

Career Progression: Clear pathways to roles such as SEM Manager, Performance Marketing Lead, or Media Director.

Google Ads Specialist, SEM Specialist, PPC Manager, Paid Search Specialist, Performance Marketing Executive.

Industry Keywords: Pay-Per-Click (PPC), SEM, Google Ads, Quality Score, Conversion Rate Optimization (CRO), Lead Generation, ROAS, CPA, Keyword Research, Search Intent.

Attributes: Analytical, Data-driven, Meticulous, Strategic, Proactive, Results-oriented.

Share

Comments